The growth of the Real Estate market continues

Ilario Antonio Toscano

4 minutes

Between January and September of this year, our data confirm a positive trend in the residential market: property sales have increased by 9% compared to the same period in 2024.

According to our survey, 64% of homes require renovation. This figure reflects the prevalence of pre-owned properties in the Italian real estate market, where interest is growing in the redevelopment and improvement of the existing housing stock.

In this direction moves the 2026 Budget Law, currently under approval, which confirms a 12-month extension of tax deductions for renovation works: 50% for primary residences and 36% for other types of properties, such as second homes or investment properties. This measure of continuity represents an important signal for the market, as it allows citizens and families to plan projects and investments with greater confidence.

This synergy between housing demand, tax incentives, and regulatory stability strengthens the solidity of the sector. Homeowners will be able to continue enhancing the value of their properties by improving quality and efficiency, while those looking to buy can rely on benefits that make renovation projects more accessible and sustainable.

In this favorable context, it is essential to offer a complete and expert service. This has always been our path, thanks to our specialized companies. Alongside real estate brokerage, we provide integrated solutions - from mortgage and insurance consulting to renovation services- supporting every client throughout the transformation of their home, from design to final realization.

Author

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of the companies Gruppo Toscano SpA and Toscano SpA.

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