Real estate, a safe investment in a changing global environment

Ilario Antonio Toscano

4 minutes

Over the last month, global markets have focused their attention on developments in US trade policy. The announcement of tariffs by the US has created a climate of uncertainty, with possible repercussions on international consumption and certain industrial supply chains.

However, it is important to note that the tariffs mainly affect consumer goods and not real estate, such as housing. The real estate sector is therefore less exposed to the direct effects of the new tariffs.

On the contrary, domestic housing demand remains solid, as shown by our data for the first few months of the year: between January and March 2025, compared to the same period in 2024, we recorded a 14.9% increase in residential sales. This confirms that investing in a home, especially in uncertain times, remains a safe and forward-looking choice.

This positive picture has also been reinforced by the recent decision of the ECB, which further reduced interest rates in April, making financing conditions for home purchases even more favorable. Furthermore, with interest rates falling and rental prices rising, buying a home with a mortgage is now a more advantageous solution than renting, as it also offers the opportunity to become a homeowner.

In contrast to the volatility that characterizes the global market, the real estate sector continues to offer concrete opportunities and remains a stable point even in a context of uncertainty. Especially in Italy, the home continues to be not only a primary asset, but also an investment capable of guaranteeing stability and protection over time.

Although the future of international markets may appear uncertain, real estate investment remains a tangible certainty on which to build your life plans. We know this well. For more than 40 years, we have been walking alongside those who want to realize this dream, offering a listening ear, advice, and comprehensive support every step of the way: from choosing your home to financial advice to the realization of a project that becomes reality.

Autore

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of the companies Gruppo Toscano SpA and Toscano SpA.

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