New Toscano real estate agency in Sora: consulting, method and local development

From training in Toscano agencies to the operating method, from digital tools to building the team: Brokers Valentina Toscano and Luca Tersigni talk about the journey that led them to open the new affiliated real estate agency in Sora, with the goal of progressively expanding into other municipalities in the province of Frosinone as well.

Let’s start from the beginning: how did you approach the real estate sector, and what made you realize that it would become your professional path?

Valentina – You could say it’s in my DNA. I started working as a real estate agent at 18. After a break from work, during which I chose to dedicate more time to my family, I decided to start again precisely with the opening of this agency.

It is a very dynamic profession, based on relationships with people and knowledge of the local area. What has always fascinated me about this profession is the opportunity to guide people through such an important decision as selling or buying a home.

Luca – I come from the credit sector, and for many years I worked as a credit broker specializing in mortgages. I therefore had the opportunity to become familiar with all the stages involved in the purchase and sale of a home, building relationships with real estate agents, appraisers and lending institutions.

Meeting Valentina encouraged me to embark on this new experience in the real estate sector.

How did the desire to open your own agency come about, and what led you to choose Gruppo Toscano?

Luca – Initially, we worked together in the office where I operated as a credit broker. When we saw the number of sales mandates and requests increasing, we realized that we needed a more structured organization.

Valentina – We felt the need to combine our knowledge of the local area with a method and a training system that would allow us to expand our entrepreneurial project, both in terms of people and real estate offices.

We therefore approached the Toscano franchise to learn more about the opportunities offered by affiliation. The first step was a meeting with the Franchising division at the company headquarters in Rome.

Once you made the decision, what path did you follow to prepare for the opening of the agency?

We undertook comprehensive training, with days spent working alongside colleagues in several Toscano agencies in Rome to learn about the company’s commercial and digital tools and see how they are used every day.

During this period, we were constantly supported by the Group’s Franchising division. We became familiar with the operating method and the company’s approach to development, carrying out commercial activities and taking part in weekly meetings with Management.

Training was one of the key aspects from the very beginning. We explored the method in depth and acquired technical and commercial skills: from property acquisition to valuation, from client management to negotiation, through to the completion of the sale.

This is complemented by communication, marketing, organization and the structure of both the agency and the team. It is an ongoing process, also because in this profession you never stop learning.

What impressed you most during your time working alongside colleagues in Toscano agencies, and which aspects of the method are you bringing into your own business?

The desire to work as a team and the strength of the brand. We saw that together these are two elements capable of encouraging development, both for young people approaching the profession and for entrepreneurs like us.

It is something we found in every agency: Toscano provides the tools needed to build a long-term professional and entrepreneurial path. You truly feel part of a Group.

The key difference lies in the organization and in the transmission of an operating method that allows us to approach every stage in an orderly and precise way.

And then there are the solutions that the Group makes available to us as affiliates: from property promotion to local marketing, through to commercial and digital tools.

Finally, we recognize the communication strength of the Toscano brand: when you bring it into a local area, it is immediately recognized as reliable and professional.

Naturally, on our side, we need to know the local area in depth, but the Group’s image also plays its part and helps us offer clients a modern, high-quality service.

Among the tools available to you, which one do you consider particularly useful in your daily work?

The proprietary TPlat management system. In our professional experience, we have used several management systems, but this one is very well designed and specifically tailored to our real estate brokerage activity.

It is also always at hand: when we are out of the office and do not have access to a PC, we can use it through the app. This helps us greatly in retrieving information at any time about the property and the transaction in progress, even during an appointment.

The agency has just opened: what are your plans for building and developing the team?

We definitely want to expand the team in order to strengthen our presence in the local area, but we need to take things one step at a time. At the moment, our team includes our Assistant Desiana Ciraudo and Diego Del Brocco, a highly experienced real estate agent.

In the meantime, thanks to the Toscano.it portal, we have received several applications, including from very young people who are eager to get started and whom we are progressively evaluating.

Why did you choose Sora specifically as the starting point for your entrepreneurial project?

Ours is a strategic choice: from Sora, we want to progressively expand across the province of Frosinone, reaching other municipalities as well where we can open new real estate offices.

We want to build a business that can grow over time, bringing a modern, innovative and professional service to the local area, creating solid relationships with clients and offering them personalized, complete and integrated consulting, with services supporting real estate brokerage such as credit brokerage.

The location of the office also matters. We chose to open on the main shopping street, where there are mainly clothing stores. We are the only real estate agency on the street, and this gives us excellent visibility, while also allowing us to position ourselves in a central and elegant setting.

For this reason, we want to build a motivated, skilled team with strong roots in the local area.