The new Toscano.it: always one step ahead in the Real Estate market

Ilario Antonio Toscano

3 minutes

Anticipating the market means understanding its evolution in order to offer concrete solutions to real needs. This is the vision with which we have always operated in the real estate sector, and which today has led us to develop a digital ecosystem that is unique on the national scene, capable of substantially renewing the customer experience.

The new Toscano.it was created to make the journey easier, clearer, and more complete for those selling and buying a home.

It is an evolution that fully reflects our identity as a Group. Within a single digital environment, people can access all the services connected to buying and selling property, thanks to specialized companies that work in synergy to guarantee a coordinated and structured process.

Those selling can rely on an accurate valuation, effective promotion, and services that enhance the property and strengthen its appeal on the market. Those buying find not only the home they want, but also support for their mortgage, for any planning and renovation work, and for insurance protection. The goal is to reduce complexity, time, and margins of uncertainty.

The new Toscano.it portal brings together, in a single platform, sales and valuations, search and purchase, mortgages and financing, planning and renovation, and insurance for the home and the person. It offers an immediate overall view, with direct access to everything that may be needed along the real estate journey.

Choosing Toscano means choosing a company that has been investing continuously in innovation since 1982, building strong national recognition over time. For the launch of the new portal as well, we chose a prominent television presence, with a promotional placement during Affari Tuoi, to further strengthen the visibility of our integrated system, designed to support every choice with competence, clarity, and professionalism.

Autore

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of Gruppo Toscano SpA.

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