How to follow the agency’s activity minute by minute when selling or buying your home

Ilario Antonio Toscano

4 minutes

Editorial June 2026

At the beginning of this year, with the launch of the new Toscano.it portal, we introduced something unprecedented in the real estate brokerage landscape: the Toscano Personal Area, a digital space designed to make our clients’ experience more personalized, transparent, and direct.

The Personal Area is the digital tool that strengthens the relationship between the client and the agency: a private space that can always be accessed, where everyone can follow the progress of their real estate transaction, monitor the activities carried out, and maintain direct and constant contact with their Toscano agency.

When information is clear, up to date, and shared, trust grows. With the Personal Area, transparency and accessibility become concrete elements of our service: they allow clients to stay continuously informed and experience every stage with greater awareness.

For those selling a home, the Personal Area is the tool that guarantees full visibility into the progress of the transaction. The owner can follow the activities related to their property, monitor the status and performance of the advertising listing, view property viewing appointments, the accepted offer, and the progress toward the final stages of the sale.

For those looking to buy a home, the Personal Area offers an organized, traceable, and personalized experience. The client can save properties of interest and manage their searches to make the selection increasingly aligned with their needs.

Once the right property has been identified, the client can monitor the status of their requests, view appointments, provide feedback to the agency, and follow the development of the negotiation, from the offer to the preliminary agreement and through to the deed of sale.

With the Personal Area, we wanted to make the constant activity we carry out every day for our clients truly visible, allowing them to follow every step of the real estate journey, so they can experience it with clarity and confidence, knowing they can rely on the presence of their Toscano agency.

This is how we guide our clients through every stage of the real estate transaction, offering them an additional tool to stay informed at all times and feel actively involved in the process.

We continue to invest with conviction in digital innovation, with the aim of improving the way we support people in one of the most important decisions of their lives: buying or selling a home, at every moment of the journey, always with professionalism and clarity.

Sell your home with Toscano

Author

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of Gruppo Toscano SpA.

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