Gruppo Toscano in prime time on Affari Tuoi with an exclusive telepromotion

The new telepromotion by Gruppo Toscano within Affari Tuoi: a two-week appointment with a sketch created together with Rai and performed by Stefano De Martino and Herbert Ballerina

Gruppo Toscano returns to television with a new national campaign: a custom-made telepromotion featured within Affari Tuoi, the Rai 1 prime-time show among the most watched by the Italian audience.

The telepromotion

In the sketch, Herbert Ballerina appears visibly worried: he has been trying to sell his home on his own but no longer knows what to do.

“I’ve been trying to sell my house for three months, but I can’t: some need a mortgage, others need renovations, even insurance!”

Amid failed attempts and growing frustration, Stefano De Martino arrives and suggests the simplest solution.

“To sell a house, you need a group that offers all these services.”

From here, the message of the telepromotion takes shape: selling a home is easier when you rely on a structured organization, capable of supporting both sellers and buyers throughout the entire process, thanks to an integrated ecosystem of companies that support real estate brokerage - from mortgages to design and renovation, all the way to insurance.

The Group’s Television Investment

Gruppo Toscano once again chooses television as a communication channel to reach a wide audience, through one of the most popular entertainment programs and with two well-known personalities from the entertainment world.

The one-minute telepromotion was produced by Rai, integrating seamlessly into the language and structure of the program.