Gruppo Toscano and idealista renew their partnership in the name of innovation and quality

Gruppo Toscano will continue to publish its entire real estate portfolio on the idealista.it and casa.it portals, strengthening the visibility of properties on one of the main search channels in Italy.

The two real estate industry players, Gruppo Toscano and idealista, renew their agreement, confirming a historic partnership launched in 2013.

This collaboration began more than ten years ago, when Gruppo Toscano was the first major national real estate network to enter into an agreement with idealista, contributing to the development of its presence in the Italian market through its real estate portfolio and a widespread presence throughout the country.

The partnership in brief

The renewal of the agreement includes an important new development in terms of enhancing real estate listings, with the publication of Gruppo Toscano’s entire real estate portfolio on the idealista.it and casa.it portals, on an ongoing, simultaneous and automatic basis.

In the 2025–2026 period, the two portals emerged as benchmark platforms for property searches in Italy, with highly significant data.

The presence on these portals, which today are among the main points of reference for those looking for a home in Italy, allows Gruppo Toscano’s properties to gain broad and qualified visibility, enhancing its offering and increasing its ability to intercept demand.

Enhancing properties, increasing sales opportunities

Being present on the main portals means concretely increasing the chances that a property will be seen, requested and sold. Greater exposure, in fact, translates into a wider number of potential buyers and, consequently, into greater opportunities to complete the sale.

“The partnership with idealista represents a consolidated element of development for us,” says Andrea Fortunato Toscano, CEO of Toscano SpA. “We were the first to believe in this project, becoming in 2013 the first major national group to bring our real estate portfolio to idealista, opening the doors to the Italian market. Over time, we have been able to see how the partnership has made it possible to effectively enhance our clients’ properties, increasing opportunities for visibility and, consequently, for sale. The renewal of the agreement confirms our intention to continue along this path, continuing to invest in the promotion of our portfolio on the main benchmark channels of the market.”

“Since 2013, idealista and Gruppo Toscano have been partners in the name of innovation, the best user experience and an increasingly broad and qualified audience that turns to the web to find answers to its needs,” says Antonio Giordano, co-CEO Italy of idealista.

“Over the course of this long-standing partnership, Gruppo Toscano’s agencies have recognized idealista as an ally for growth in a market context shaped by rapidly evolving technological trends. In this scenario, idealista confirms itself as an important driver of change. The renewal of the collaboration seals a shared vision: to strengthen the strategic partnership and continue creating value for agencies, clients and the entire real estate market.”

A continuous and long-lasting collaboration

The renewal confirms the solidity of a relationship built over the years, based on the ability to bring together a real estate portfolio spread across the entire national territory and established visibility tools.

A collaboration that continues to evolve, with the goal of enhancing properties in the best possible way and concretely supporting the activity of the network and the needs of clients.