From Real Estate Agent to Entrepreneur: Salvatore Paradiso's path to success

With Toscano, you are never alone: Episode 1

Let's begin our journey to discover the world of Toscano, our affiliates, and our people who work hard every day to make the Group bigger, stronger, and more cohesive.

We meet Salvatore Paradiso, who has been with Toscano for 20 years, Silver Area Manager and Real Estate Broker, owner of five Toscano agencies in Rome. His story is one of ambition, determination, and perseverance. Salvatore has never been satisfied with the status quo: he has always challenged himself, successfully overcoming obstacles and turning them into opportunities for growth.

And today, as in the past, he still has the motivation that allows him to reap great rewards and achieve new goals. At Toscano, all this is possible thanks to a well-defined career path that allows employees to reach important managerial positions at the national level. For those who dream of opening a franchise in the real estate sector, his experience is concrete proof of how much one can grow within a solid and structured organization.

We visited him at his new agency in Via Arezzo in Rome (near Piazza Bologna) with Fabrizio Tolli, CEO of Gruppo Toscano SpA, to hear about his twenty years of experience at Toscano.

From intern to broker: how it all began

“I lived in Rome, in Piazzale delle Province, near an Agenzia Toscano office. One day, I saw an advertisement that read: ‘Future partners wanted’. That phrase immediately struck me and gave me the push I needed to get started. I went to work at that agency, which I then took over at the age of just 23, becoming the owner. I haven’t stopped since.”

Network synergy: the strength of a large national group

"Being part of a company with a nationwide presence is a great advantage. An example? One of my clients needed to sell their house in Rome to buy another one in Verona. Thanks to the Toscano network, I handled the sale and, through the Verona agency, found the perfect property. This synergy allows us to better coordinate sales, find the most suitable solutions, and respond to every type of need. This translates into being able to sell (and buy) quickly and well."

Interchange: higher turnover thanks to referrals from colleagues

“I do a lot of exchanges with colleagues from the Group all over Italy. In short, if a client in Milan needs to sell in Rome, they can liaise with local agents, who refer the news to me and give me the assignment.”

A synergy that is also found among the companies of the Toscano Group

"The Group is made up of specialized companies that support our core business, real estate brokerage: mortgages, renovations, insurance policies, all operating in synergy. For example, thanks to Oasi Home Design, I quickly sold an apartment in need of complete renovation by creating a realistic rendering kit that allowed the buyer to imagine the final result. At the same time, the buyer used the Toscano Mutui service, obtaining the loan quickly."

All the operational tools in one place

"The Media Pack is exceptional. It is useful for both acquiring and selling properties thanks to the tools it includes. For sales, I can upload an unlimited number of listings through our management system, which automatically publishes them on the main real estate portals: a huge saving in time and money. I also make extensive use of Google advertising. The keywords purchased by the company guarantee maximum visibility for the properties and for my agency, which appears at the top of the search results. Finally, I find the electronic signature service indispensable: it allows me to manage assignments and proposals remotely, breaking down any physical and time barriers."

The Golden Domus Academy: all of Toscano's training for your resources

“The Group provides access to comprehensive training for me and my resources. The Golden Domus Academy organizes both online and in-person courses for interactive and continuous training. This way, you never stop learning.”

As an entrepreneur, being part of the Toscano Group means never feeling alone. You can count on a structured company and continuous support, both from management and senior management, in every aspect of the business.

If you are also an agent or broker and are thinking of opening a real estate franchise, Salvatore's story shows that with Gruppo Toscano you can grow as an entrepreneur by relying on a solid company, advanced tools, and constant assistance.