First half of 2025, sales and mortgages on the rise: Gruppo Toscano data

Residential sales and mortgage loans increased in the first half of 2025 compared to the same period in 2024, at a national level. The data emerging from the analysis conducted by the Centro Studi del Gruppo Toscano are positive and indicate a healthy market.

The analysis was carried out on residential sales data from the Group between January and June 2025 across Italy, as well as on the mortgages granted during the same period through Toscano Mutui, the company belonging to Gruppo Toscano Holding.

Specifically, compared to the first half of 2024, there was an 8.7% increase in residential sales and, at the same time, a 24% rise in the total value of mortgage loans, linked to the growth in the number of properties sold.

Another factor driving this growth has been the gradual lowering of the ECB’s interest rates on new financing over the past year, which has made access to credit — and therefore home buying — easier.

Mortgages: distribution of applications by amount, age group, and loan term

The analysis also reveals further details, such as the percentage distribution of applications by amount, the age group of applicants, and loan duration.

1. Distribution of applications by amount

• 58% of applicants requested a loan between €100,000 and €200,000;
• 27% of applicants requested a loan up to €100,000;
• 15% of applicants requested more than €200,000.

Distribution of applications by age group

• 39% of applicants are between 37 and 45 years old;
• 28% are up to 36 years old;
• 23% are between 46 and 55 years old;
• 10% are 55 or older.

Distribution of applications by loan term

• 38% requested a mortgage lasting between 26 and 30 years;
• 33% requested a mortgage lasting between 21 and 25 years;
• 22% requested a mortgage lasting between 16 and 20 years;
• 7% requested a mortgage lasting between 10 and 15 years.

Residential sales: a substantial increase

Comparing residential property sales in the first half of 2025 with those recorded during the same period in 2024, an 8.7% increase was registered across Italy.

A further analysis of the two main Italian cities, Rome and Milan, shows growing figures, highlighting their attractiveness as residential destinations.

Rome: a solid and growing market

In the first half of 2025, Rome recorded a 9% increase in properties sold compared to the first six months of 2024.

The most in-demand property type is the three-room apartment (34.6%), followed by two-room (24.3%), four-room (17.7%), and five-room (11.5%) units. Among these, the majority of residential properties purchased are in need of renovation (62.6%).

Milan residents prefer two-room apartments

In Milan, sales remain stable, with figures essentially unchanged. The two-room apartment ranks as the most requested property type at 31.5%, followed closely by three-room (30.3%) and four-room (15.3%) apartments. Requests for studio apartments, however, stop at 9.9%.

Trends for the coming months

The residential real estate supply has remained essentially stable, based on data collected between the first half of 2025 and the same period in 2024 at a national level, while demand shows a significant increase.

Our survey indicates a dynamic and growing demand, compared to a supply that remains stable.

However, several factors suggest a possible realignment between demand and supply in the coming months. Among them, for example, the introduction onto the market of currently vacant properties or those previously used for short-term tourist rentals, which could return to the sales market.

This phenomenon could contribute to a greater availability of properties, outlining a more balanced scenario between housing demand and supply for the second half of 2025 and the beginning of next year.