Good news for the real estate market

Ilario Antonio Toscano

3 minutes

Despite the complex international environment, the real estate market has maintained substantial stability in sales volumes.

Within this context, data from our network reveal a positive sign: in the first nine months of 2026, the average time to sell a property nationwide decreased to approximately 6 months, compared with 7 months in the same period of 2025.

The national average includes the results of our network in the Italian municipalities where we operate, from North to South, and therefore varies depending on the area. From the analysis, we identified the municipalities with better results than the national average.

Several provincial capitals have selling times below the national average: these include Pordenone and Udine, Como, Brescia and Milan, Turin, Genoa, Bologna, Florence and Catanzaro. Rome, Bari and Palermo, on the other hand, show results substantially in line with the national figure.

This improvement, in a context of stable sales volumes, appears to be linked to greater attention on the part of sellers to listing their properties at prices consistent with market conditions.

Today, in fact, there seems to be greater awareness of the importance of aligning a property's asking price with the market, avoiding listing it at a higher price. This approach helps attract genuinely interested buyers, preventing the sales process from being unnecessarily prolonged.

Throughout this process, the role of our network is essential. Thanks to the expertise of our professionals, who continuously monitor market trends, we are able to guide clients in understanding current market conditions, identify the most appropriate strategy and achieve the sales objective right from the start.

The Toscano Method is based on the ability to interpret the market and adapt our approach to its developments, with one constant goal: to achieve the best possible result for every client, regardless of market trends.

Author

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of Gruppo Toscano SpA.

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