An analysis of the real estate market in the first three months of 2026

Ilario Antonio Toscano

3 minutes

Our data on transactions in the first three months of 2026 indicate a market that is moving toward a new phase of stabilization, after a long expansionary dynamic that characterized 2025.

In this scenario, a solid housing demand emerges, supported by concrete needs. The purchase of a first home is confirmed as the prevailing reason, recording a strengthening compared to the same period of the previous year.

At the same time, the profile of buyers is mainly represented by couples and families, oriented toward housing solutions that are functional and consistent with their life plans.

This purchasing capacity is also reflected in the data relating to credit, analyzed together with Toscano Mutui. In the first quarter of 2026, the number of mortgages granted remains in line with the previous year, while the overall amount shows growth. Requests are increasingly concentrated in higher amount ranges compared to the past, indicating an orientation toward functional solutions that combine economic sustainability and long-term value.

We also observe an evolution in the way choices are made. The average transaction times outline a more structured decision-making process, in which attention to all aspects of the property becomes central, guiding choices in a targeted way toward a balance between size, quality, and living comfort.

In this context of consolidation, in which greater attention is paid to the quality of transactions, favorable conditions emerge for sellers for a proper enhancement of the property and good management of the sales process.

As Gruppo Toscano, for over forty years we have operated with an overall vision by building an integrated and coordinated path in all its phases, supporting real estate brokerage with credit brokerage, design, and consulting services, with the aim of making the process more fluid and consistent with clients’ needs.

Author

Ilario Antonio Toscano

At just the age of 25 years, in 1982, he founded the company Toscano Immobiliare. At the end of the 1980s, the company began to expand in the city of Rome. It was during these years that the brand's distinctive style was born. By the end of 1991, an economic crisis began that would last until 1997, particularly affecting the real estate world. Despite the crisis, Toscano showed resilience and countered the trend compared to its competitors, undergoing its first major national expansion during those years, opening new agencies in major Italian cities while strengthening structurally and organizationally. In 1997, the Toscano Franchise was launched, which led to exponential growth for the Group. He is the Founder and honorary President of A.N.A.M.A., the national association representing business brokers, part of Confesercenti. In 2013, he published his first book, edited by Franco Angeli: "Per fare impresa, Il Caso Toscano: una storia italiana" (Doing Business, The Toscano Case: An Italian Story). The book covers the fundamentals of management for a service company. Today, he is the President and Founder of Gruppo Toscano SpA.

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